There is no doubt that football is the reigning sport on the whole planet, it is present on all continents and in the vast majority of countries, its figures confirm it daily, we only have to see that there are more nations recognized by the International Federation of Associated Football (FIFA) that the United Nations, are 211 national federations registered in the governing body of this discipline, while in the UN are recognized 193 countries.

Football, in itself, overcomes every social, political and economic barrier in the world, because it is a sport with which people identify easily and which does not need much knowledge to understand it. A sport with a universal language in practice, where everyone has a space.

However, this sport also goes a little further, and is that there is a factor with which people identify strongly and is that football is a reflection of life, but why? Simple, in 90 minutes of play everything can happen, there are high, low, medium moments; there are laughter, crying, despair, illusion; there are triumphs, defeats; just as it happens in real life.

Football is passionate and unconsciously the fan is connecting and generating a feeling with his local team or his team, so that he feels identified by some colors, a story, a legend. It becomes a meaning of personal life.

Also, this issue of identity is very important in football, as fans are proud to belong to something, to a community, and to feel, despite the win or defeat, that the club will always be there for the good times and bad.

Even so, this sport has something unique and there are studies that say that what generates a football team in a person, is similar to the feeling they have with their loved ones. This is how researcher Catarina Duarte explains it to Diners magazine: “When a person sees images of the people they love, certain areas of the brain are activated, and it was amazing to discover that the same circuits were activated when they saw images of their club, that’s related to the person feeling part of a group”.

Then why is it a cultural phenomenon?

Because it is a sport that connects, creates community and, above all, helps to remove social barriers, which seem insurmountable and which, with football, seem to disappear. Because through football we experience fraternity, community and sharing our joys and our defeats. This is how we want to live Campus Experience and we want to share it with you, all united by football and share the good values that we acquire with this fantastic sport.

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